The Times TV network has announced the launch of a 1080i HD English movie channel, Movies Now, for Indian audience.
Currently, India has about 7-8 English movie channel options ranging from Star Movies and HBO to Sony Pix and Zee Studios. But none of these are showcasing movies in the HD format. With the growth of LCD Tvs in India, fan base wants more HD content on their screens.
As of now, most HD subscribers feel a little cheated, especially those on Tata Sky HD. Even afetr 6 months of launch, Tata Sky has not been able to add the channels it initially promised like Star Movies HD. Even the channels it is showing in HD are a hogwash. The Star Plus HD is exactly similar to the normal HD channel. The Nat Geo HD channel has subtitles coming in Chinese which makes it pretty irritating to watch the channel.
Movies Now HD channel will be the fourth Tv channel from the Times TV Network. They already have Times Now news channel, ET Now and Zoom. Star Den manages the Times Now and Zoom channels while ET Now is handled by Times Television Network directly. Movies Now will be a part of the Zoom Entertainment Networks, which is under the Times Television Network.
Movies Now is said to already have a huge collection of Big movies from Hollywood studios. All its movies will be showcased in the 1080i format.
How soon the channel will be available is still uncertain, however if it goes live before Diwali, it might prompt some more customers to go for the HD LCD Tvs during Diwali Festival shopping.
Update Dec 19th Sunday
Times NOW Movies HD is launched today with a string of HD movies being shown on first day which include Ice Age, Baby’s Day Out, Big Momma’s House 2, Mr. & Mrs. Smith, iRobot, Night at the Museum and What Happens in Vegas. However, the channel is not yet available on several DTH networks. Tata Sky once again seems oblivious of its HD subscribers as the channel is not yet live on Tata Sky.