The Princely state of Jammu and Kashmir is on the way back to reviving its old glory and importance as a favored tourist hub on the Indian and International tourism maps. Jammu Tourism Director, Sarita Chauhan, after a meeting with the Tourism Development Authorities (TDA) of Jammu division, confirmed the plans to promote popular tourist destinations based in Jammu and also to add new avenues to the tourist map.
Chauhan outlined the plan of focusing on the infrastructure development for prime areas in J&K which has the best tourism potential in them. The TDA’s will then use the promotion and advertising options available with the department to showcase their important destinations.
Currently Jammu enjoys widespread acceptability as a favored pilgrimage center, with the Mata Vaishno Devi Temple situated there. A master plan is thus being prepared to turn newly discovered places of religious importance and unexplored natural areas like Sarota valley, Shaker Marg, Girjan Marg, Faranbar, besides heritage sites into major tourism destinations.
The Tourism Department now also plans to diversify and explore other possible avenues such as adventure tourism, heritage tourism, eco-tourism, cultural tourism, health tourism, rural tourism and flori-tourism. Suggestions have been added to exploit the potential of the places like Rajouri, Poonch, Kishtwar, Bhaderwah, Mansar-Surinsar, Patnitop, Lakhanpur, Sarthal and Jammu.
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